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Virgin Hotels

Chicago

VP ARCHITECTURE & DESIGN, VIRGIN HOTELS

Virgin Hotels was created to bridge the much-needed gap between the landscape of lifestyle and legacy hotels, bringing the cool factor of a boutique hotel without sacrificing service and product consistency. Starting with a well-established brand, Virgin Hotel Chicago was the premier showcase of an aspiring global hotel lifestyle brand that combines comfort and innovation with a unique mix of cultural influences, from fashion to music and everything in between.

The signature hotel room was designed to deliver a better guestroom experience. With everything in its proper place, plenty of sockets, great lighting, thoughtful shower design, and a new twist on the bed and service delivery.

The Commons Club is a take on Virgin’s groundbreaking “Clubhouse” concept. It is designed to feel like a “members-only” experience that’s open to all—hotel guests or locals. With a strong emphasis on cocktail and food culture, social gigs, and hospitality, each space achieves its own sense of exclusivity with an inviting vibe.

Thought was invested in incorporating technology and innovation in the design of the guestroom and public areas, putting the guest in control, and helping deliver streamlined and customized service.

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The LUX* Belle Mare food and beverage offerings were designed to create a fresh tropical environment that elevates and inspires every guest’s experience. Whether you eat by the pool or at the beach, each venue has been curated to capture a unique mood.

To greet you by the pool and ease you into holiday mode, look out for APPERTAIN, a blush pink spritz bar cast in rose-tinted reclaimed sand and amber glass. MIXOLOGIST is a vibrant resort bar, ready to serve day or night. A rope basket structure is nestled under the wood roof for a relaxed cocooning lounge feel with pool and beach views. Gaze at the sea view whilst resting on the swing chairs, or relax and have fun on the rocking loungers.

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